In Thinking About Starting an Ad Campaign on Facebook, the Brand

Multiple Choice

In thinking about starting an ad campaign on Facebook, the brand manager considers

A) that each user who visits a Facebook Page will see the same advertisement.
B) letting users specify ad positioning and placement on the Facebook Page.
C) whether the ad has a balance of text, audio, and video when it is placed on users' Facebook Pages.
D) tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.