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    Exam 20: Using Social Media and Mobile Marketing to Connect With Consumers
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    Traditional Media Use One-Way Communication to Advertise Their Products
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Traditional Media Use One-Way Communication to Advertise Their Products

Question 104

Question 104

Multiple Choice

Traditional media use one-way communication to advertise their products. The consumers are therefore referred to as_______ _.


A) one-way consumers
B) traditional consumers
C) end-receivers
D) passive receivers

Correct Answer:

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