Multiple Choice
One of the advantages of social media is that communities can form around ideas, interests, and commonalities regardless of the physical location of their members. The best way to use this advantage to market a product is to
A) identify consumers in the niche audience who are "passive receivers."
B) use Facebook to reach the niche audience of consumers because it is the largest and most popular social network.
C) use Twitter to create a buzz in the niche audience of consumers to target and get them "tweeting."
D) identify the niche audience of consumers to target and choose the appropriate social network to reach this audience.
Correct Answer:

Verified
Correct Answer:
Verified
Q128: An "active receiver" who is "delighted" with
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Q134: The number of times a Facebook Page
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