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    Exam 20: Using Social Media and Mobile Marketing to Connect With Consumers
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    Which Measure Most Closely Ties the Cost of the Social
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Which Measure Most Closely Ties the Cost of the Social

Question 112

Question 112

Multiple Choice

Which measure most closely ties the cost of the social media ad to the sales revenues the ad generates?


A) Cost per thousand.
B) Cost per click.
C) Negotiated measure.
D) Cost per action.

Correct Answer:

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