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T-Mobile's 2010 Holiday TV Ad Featuring Chuck Norris Unexpectedly Surpassed

Question 2

Multiple Choice

T-Mobile's 2010 holiday TV ad featuring Chuck Norris unexpectedly surpassed expectations of success by becoming popular not only in the Czech network but in
Neighboring Poland and Slovakia as well. While this started as a marketing
Strategy targeted at a single country, it crossed country boundaries and became a global marketing strategy.


A) multidomestic
B) intercultural
C) convergence
D) intracultural

Correct Answer:

verifed

Verified

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