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    Marketing Study Set 17
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    Exam 17: Advertising, Sales Promotion, and Public Relations
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    Most Advertising Messages Are Made Up of Two Types of Elements
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Most Advertising Messages Are Made Up of Two Types of Elements

Question 141

Question 141

Multiple Choice

Most advertising messages are made up of two types of elements. They are:


A) functional and persuasive.
B) informational and persuasive.
C) expository and persuasive.
D) informational and creative.

Correct Answer:

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