Multiple Choice
One reason for using radio as an advertising medium is:
A) its inability to use humour.
B) that it is a segmented medium offering distinctive formats.
C) its multisensory appeal.
D) its long lead time required for the placement of an ad.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q37: Identify the three different approaches used to
Q57: One reason for using magazines as an
Q59: A retail store marketing vice president is
Q60: John's carwash featured an ad that said:
Q61: Which of the following statements about inquiry
Q63: For marketers, the primary objective of a
Q64: The first decision in developing an advertising
Q65: One of the advantages associated with television
Q66: According to the co-founder of Ready Set
Q67: Which of the following statements describes a