TransWave International Is a Small Company That Has Developed a System

Multiple Choice

TransWave International is a small company that has developed a system that uses the web and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in North America as more natural gas lines are being laid near populous centers. The timing is right for this company to be extremely successful, but it must make itself known to oil companies. One method it used was an article about the company in Business 2.0 magazine. This article described the
Company, what its product could do, and why the product was needed. The article was an example of:

A) reminder advertising.
B) publicity.
C) institutional advertising.
D) a sales promotion.