Multiple Choice
The Montréal Jazz Festival Organizing Committee brings together companies like TD Bank, RioTinto, Tourism Montreal, Governments of Quebec and Canada to generate sufficient revenue to host the festival each year. This type of activity can best be described as _________.
A) traditional marketing
B) sponsorship marketing
C) host event marketing
D) special event marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q99: Outdoor billboard advertising is becoming more advanced.
Q100: Describe how advanced electronics such as VR
Q101: The concept of delivering media messages in
Q102: An ad for Citrucel fibre supplement claimed
Q103: In the first week of April, the
Q105: The key objective of a pioneering ad
Q106: As a subscriber to Real Simple magazine,
Q107: Which of the following is NOT an
Q108: At a trade show for clean-technologies, a
Q109: A print ad for Allegra allergy medication