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A Consultancy Measures the Change in the Status and Margins

Question 117

Multiple Choice

A consultancy measures the change in the status and margins earned by a new retailer at a local power centre over the course of five years. Further, the consultancy compares the performance to other businesses in the area. Essentially, the consultancy is measuring the__________ of the retailer.


A) product life cycle
B) service continuum
C) wheel of retailing
D) retail life cycle

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