The Key Goal for Retailers in the Accelerated Development Phase

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to:

A) establish a retail concept which is a sharp departure from existing competition.
B) find ways of discouraging their customers from moving to low-margin, mass-volume outlets.
C) establish a dominant position in the fight for market share.
D) delay entering the decline stage of the life cycle.