Cracker Barrel Is a Leader in the Market of Family

Multiple Choice

Cracker Barrel is a leader in the market of family restaurants located alongside major highways. Its marketing mix includes a down-home atmosphere, a shop through which customers pass on the way to and from the restaurant, a menu of American home cooking, and a friendly staff. Which aspect of the product component of the marketing mix will be particularly helpful to travelers looking for a place to eat lunch?

A) brand name and identifying logo
B) capacity management
C) pricing strategy
D) exclusivity