Figure 11-3 -Which Characteristic Are the Consumers Represented by "D" in Figure

Multiple Choice

Figure 11-3

-Which characteristic are the consumers represented by "D" in Figure 11-3 best represented by the statements given below:

A) fear debt and use neighbours and friends as information sources.
B) act with deliberation and use many informal social contacts.
C) are leaders in social standing and have slightly above average education when compared to the other adopter classes.
D) are skeptical and have below average social status.