All of the Following Are Factors That Trigger Product Repositioning

Multiple Choice

All of the following are factors that trigger product repositioning as a marketing action EXCEPT:

A) reaching a new market due to sluggish sales in the currently targeted market.
B) catching a rising trend due to changes in consumer preferences relative to competitive products.
C) changing the value offered to consumers relative to competitive products by adding or deleting features.
D) copying competitors' sales promotion strategies to increase the trial and repeat purchase behaviour of consumers relative to the firm's product.