Multiple Choice
Mattel has contractually agreed to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of:
A) reseller branding.
B) generic branding.
C) manufacturer branding.
D) brand licensing.
Correct Answer:
Verified
Correct Answer:
Verified
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