Figure 11-4 -In Figure 11-4, "B" and "C" Represents the Third Step

Multiple Choice

Figure 11-4

-In Figure 11-4, "B" and "C" represents the third step in the sequential building process of brand equity which would be to elicit the proper consumer responses to a brand's identity and meaning through __________.

A) brands identity/brand emotion
B) brand performance/brand imagery
C) consumer feelings/brand imagery
D) consumer judgments/consumer feelings