When a Company Uses Line Extension It Is

Multiple Choice

When a company uses line extension it is:

A) speeding up the movement of a product category through its PLC.
B) contracting with another firm to manufacture modified versions of the original products.
C) manufacturing a new product with the same brand name that consumers will view as a logical addition to the original product line for a new market segment in the same product class.
D) manufacturing a product under a new brand name that consumers will view as an entirely new product line.