Mr Clean Is an Antibacterial Cleaning Liquid for Home Use

Multiple Choice

Mr. Clean is an antibacterial cleaning liquid for home use. The manufacturer of Mr. Clean believed the addition of Sparkling Apple-Scented Mr. Clean to the Mr. Clean product line, will be:

A) viewed as new from the company's perspective because it is a product line extension.
B) seen as a discontinuous innovation.
C) defined as new by Industry Canada for the usual six month period.
D) viewed as a high-risk product line addition because it is new to the market.