There Have Been Pasta Sauces on the Market for Years

Multiple Choice

There have been pasta sauces on the market for years. These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients. The newly developed Prego Pasta Bake Sauce does not require the use of pre-cooked pasta. Prego would most likely promote this product through:

A) personal salespeople.
B) advertising how the sauce differs from those currently on the market.
C) product trials.
D) the implementation of a penetration strategy.