Suppose That You Are a Marketing Consultant Hired to Analyze

Multiple Choice

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television. Which of the following would you NOT think could be a reason for the shows failure?

A) poor product quality
B) poor execution of the marketing mix
C) insignificant point of difference compared to shows already on the air
D) too much knowledge of consumers' television viewing preferences