When General Foods Introduced Post Cereals with Freeze-Dried Fruits, People

Multiple Choice

When General Foods introduced Post Cereals with freeze-dried fruits, people found that by the time the fruit had absorbed enough milk, the flakes were soggy. Why did this product fail?

A) poor execution of the marketing mix
B) poor product quality
C) too little market attractiveness
D) insignificant point of difference compared to competitive offerings