Molson Launched a Brazilian Imported Beer in Canada Called a Marca

Multiple Choice

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales, the product was removed from the market. Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

A) Not really listening to the "voice of the consumer."
B) Skipping steps in the new-product process.
C) Learning critical takeaway lessons from past failures.
D) Pushing a poorly conceived product into the market to generate quick revenue.