Multiple Choice
Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before National distribution of the product. Breyers' new product was in the___________ stage of The new-product process.
A) market testing
B) business analysis
C) commercialization
D) screening and evaluation
Correct Answer:
Verified
Correct Answer:
Verified
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