The Shangri-La Hotel and Spa in Toronto Is Setting Up

Multiple Choice

The Shangri-La Hotel and Spa in Toronto is setting up a clinic where visiting clients can get a comprehensive physical while staying at the hotel and using the spa facilities.
The largest anticipated issue is the possible unwillingness for people to go to doctors that they do not know. Marketing may fail to occur here because:

A) two or more parties have unsatisfied needs.
B) there may be no desire on the part of the hotel/spa customer to satisfy this need.
C) there is nothing to exchange.
D) there is no way for the parties involved to communicate.