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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
  5. Question
    Before Any New Start-Up Decides to Offer a Product, Their
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Before Any New Start-Up Decides to Offer a Product, Their

Question 102

Question 102

Multiple Choice

Before any new start-up decides to offer a product, their first task is to address a gap in the market. This is often done by discovering consumer:


A) diversity.
B) needs.
C) ability to pay.
D) objectives.

Correct Answer:

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