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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    Books and Movies Like the Twilight Saga Are Designed to Appeal
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Books and Movies Like the Twilight Saga Are Designed to Appeal

Question 158

Question 158

Multiple Choice

Books and movies like the Twilight saga are designed to appeal to teens and young adults interested in vampire love stories. This is the_________ for these shows.


A) market aggregation
B) mass market
C) target market
D) tangent market

Correct Answer:

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