Walmart Emails a Two-For-One Coupon for Baby Wipes to a Consumer

Multiple Choice

Walmart emails a two-for-one coupon for baby wipes to a consumer who has consistently made the previous purchases of diapers, baby clothes, baby toys, and baby food over the last three weeks. Walmart is likely using a_________ the coupon.

A) Coupon-Based Incentives (CBI)
B) Customer Relationship Management (CRM)
C) Coupon Relationship Management (CRM)
D) New Parent Management (NPM)