Multiple Choice
Shortly after World War II, Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market. He was excited about his new idea, and he has persuaded a number of his friends to help produce samples. He hired a salesforce to sell the device to manufacturing companies in the area. This is a good example of behaviour one would expect in the_________era.
A) marketing concept
B) sales
C) production
D) market orientation
Correct Answer:

Verified
Correct Answer:
Verified
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