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In the 1960s, Pillsbury Defined Its Mission As, "We Are

Question 35

Multiple Choice

In the 1960s, Pillsbury defined its mission as, "We are in the business of satisfying needs and wants of customers." This is a brief statement of what has come to be known as the:


A) selling concept.
B) soft-sell strategy.
C) hard-sell strategy.
D) marketing concept.

Correct Answer:

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