In the Past, Burger King, Wendy's, and McDonald's Used to Market

Multiple Choice

In the past, Burger King, Wendy's, and McDonald's used to market their burgers in non-biodegradable Styrofoam containers. In response to calls from the public to use more environmentally friendly materials, most fast food marketers use paper containers for their burgers. Indeed, many such containers are made from recycled materials. This is an example of:

A) reverse marketing.
B) the societal marketing concept.
C) consumer advocacy.
D) macromarketing by the fast food chains.