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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    GE, JC Penny, Saks Fifth Avenue, and the Canadian Federal
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GE, JC Penny, Saks Fifth Avenue, and the Canadian Federal

Question 181

Question 181

Multiple Choice

GE, JC Penny, Saks Fifth Avenue, and the Canadian Federal Government are collectively referred to as:


A) intermediate buyers.
B) professional buyers' organizations.
C) purchasing agents.
D) organizational buyers.

Correct Answer:

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