Multiple Choice
The pricing model in your text, has six distinct steps in the pricing process. Considering the following list of steps in setting prices: identify pricing constraints and objectives; estimate demand and revenue; estimate cost, volume, and profit relationships; select an appropriate price level;__________ ; and make special adjustments to the list or quoted price.
A) scan competitors for price lines for similar products or services
B) select the appropriate pricing formula
C) test market the product or service to check for elasticity of demand
D) set the list or quoted price
Correct Answer:

Verified
Correct Answer:
Verified
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