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A New Soft Drink Company Sells Their Cola Product at $0.25

Question 213

Multiple Choice

A new soft drink company sells their cola product at $0.25 a bottle in vending machines, rather than the traditional $1.50 per bottle of the same size. This is an example of:


A) skimming pricing.
B) price lining.
C) penetration pricing.
D) odd-even pricing.

Correct Answer:

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