Multiple Choice
When Hallmark cards introduced a line of $.99 cards (about half the price of the previously least expensive cards sold by Hallmark) , the greeting card company was trying to appeal to a mass market that was price sensitive. Hallmark was using a ___________pricing strategy.
A) prestige
B) demand-backward
C) skimming
D) penetration
Correct Answer:

Verified
Correct Answer:
Verified
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