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When Hallmark Cards Introduced a Line of

Question 258

Multiple Choice

When Hallmark cards introduced a line of $.99 cards (about half the price of the previously least expensive cards sold by Hallmark) , the greeting card company was trying to appeal to a mass market that was price sensitive. Hallmark was using a ___________pricing strategy.


A) prestige
B) demand-backward
C) skimming
D) penetration

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