Mattel Ivy Ross, Mattel's Head of Design and Packaging for Its

Multiple Choice

Mattel
Ivy Ross, Mattel's head of design and packaging for its girls division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The twelve members of the team were freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two
weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on each other's ideas and to trust one another.
-Refer to Mattel. Which of the following terms could also be used to describe Mattel's team?

A) tactical
B) peripheral
C) cross-functional
D) tangential
E) hierarchical