A Fast Food Restaurant Is Considering Opening a New Store

Multiple Choice

A fast food restaurant is considering opening a new store at one of four locations. They have developed the following multi-criteria scoring model for this problem. What location should they choose based on this information? $\begin{array}{|c|c|c|c|c|c|c|c|c|}\hline & \mathrm{A} & \mathrm{B} & \mathrm{C} & \mathrm{D} & \mathrm{E} & \mathrm{F} & \mathrm{G} & \mathrm{H} \\\hline 1 & & & \text { Scores } & & & & & \\\hline 2 & & & \text { Site } & \text { Site } & \text { Site } & \text { Site } & & \text { Criterion } \\\hline 3 & & \text { Criterion } & \mathrm{A} & \mathrm{B} & \mathrm{C} & \mathrm{D} & & \text { Weights } \\\hline 4 & & \text { Sales } & 0.80 & 0.75 & 0.70 & 0.65 & & 0.4 \\\hline 5 & & \text { Location } & 0.70 & 0.80 & 0.88 & 0.95 & & 0.3 \\\hline 6 & & \text { Security } & 0.40 & 0.50 & 0.60 & 0.50 & & 0.2 \\\hline 7 & & \text { Growth } & 0.60 & 0.60 & 0.80 & 0.85 & & 0.1 \\\hline 8 & & \text { Weighted average score } & & & & & & 1 \\\hline\end{array}$

A) A
B) B
C) C
D) D