Multiple Choice
Bar coding and checkout scanner technology have created a wealth of consumer buying information that can be used to target customers with precision. This process is an example of ________.
A) service development
B) micromarketing
C) data envelopment analysis
D) point of sale
Correct Answer:
Verified
Correct Answer:
Verified
Q42: Porter's five forces analysis does not include
Q43: The Internet of Things (IoT) trajectory begins
Q44: Which of the following stages of a
Q45: Wisdom is the last layer of the
Q46: Ordering from L.L. Bean by telephone is
Q48: For a firm achieving "journeyman" competitive status,
Q49: Quality is considered to be a structural
Q50: American Airlines' early development of the SABRE
Q51: Selling information and developing new services are
Q52: Information databases are an asset, because they