The Following Is an Example of the Bullwhip Effect

Multiple Choice

The following is an example of the bullwhip effect:

A) ​Barkley's produces a defective product and thus realizes an excessive increase in consumer returns
B) ​Barkley's products are so successful that it adds a new retailer for distribution
C) ​Barkley's incorrectly anticipates consumer demand resulting in stockouts at several popular retailers
D) ​Barkley's is unhappy with the performance of a distributor which causes a chain-reaction of replacements to companies involved in its supply chain