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Using the Following Information:
Drill Quest, Inc Q=1,2000.05PQ = 1,200 - 0.05 P

Question 12

Multiple Choice

Using the following information:
Drill Quest, Inc. manufactures drill bits for the oil industry. Drill Quest uses cost-plus pricing to set the price of its bits. Currently Drill Quest applies a 50 percent markup on average total cost. Average variable cost of producing bits is constant and equal to $6,000 per bit. Total fixed cost at Drill Quest is $550,000. DrillQuest currently produces 690 bits. Statistical estimation of demand for Drill Quest brand bits produces the following linear demand equation (where Q is the number of bits demanded and P is the price of bits) :
Q=1,2000.05PQ = 1,200 - 0.05 P
-Use the MR = SMC approach to finding the profit-maximizing point on the demand for Drill Quest's bits. The maximum possible profit is $___________.


A) $2,895,000
B) $2,345,000
C) $3,500,000
D) $3,895,000
E) $4,895,000

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