A Corporate Vision Can Be Described Narrowly or Broadly

Essay

A corporate vision can be described narrowly or broadly. Google's website describes its mission/vision as organizing the world's information and making it universally accessible and useful. What does this mission statement tell you about what Google believes its core competence to be and what markets needs it is targeting? How useful do you find this mission in setting Google's strategy? (Hint: Discuss the advantages and disadvantages of a broad versus narrow vision statement for a corporation.) If you were the CEO of Google, what might your vision for its future be? Explain the rationale for your answer.