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All of the Following Questions Are Relevant for Conducting a Self-Assessment

Question 28

Multiple Choice

All of the following questions are relevant for conducting a self-assessment or internal analysis of the firm except for


A) What are the firm's critical strengths and weaknesses as compared to the competition?
B) Can the firm's critical strengths be easily duplicated and surpassed by the competition?
C) Can the firm's critical strengths be used to gain strategic advantage in the firm's chosen market?
D) What are the least important factors customers consider in making purchasing decisions?
E) Can the firm's key weaknesses be exploited by the competition?

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