McCain Foods Developed Single-Sized Portions of Frozen Vegetables to Serve

Short Answer

McCain Foods developed single-sized portions of frozen vegetables to serve customers in South Africa that do not have proper refrigeration. This is an example of
determining whether there is international demand for a product.
modifying a product to fit a foreign market.
determining the receptivity of a foreign market for a company's product.
acquiring the necessary skills to do business abroad.
bootstrapping.