True/False
While a well-planned and organized CRM initiative can be extremely useful in developing effective and efficient marketing programs for retailers, they are not particularly helpful for manufacturing companies like GM since their touches with the customer are few.
Correct Answer:

Verified
Correct Answer:
Verified
Q5: According to the text,customer relationship management refers
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Q22: A practical independent measure firms can take
Q23: Sales force automation products manage a sales
Q24: Creating a good CRM plan is necessary
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Q28: Define THREE of the goals of the
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