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    Principles of Supply Chain Management Study Set 1
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    Exam 10: Customer Relationship Management
  5. Question
    Companies Work Very Hard to Reduce the Number of Customers
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Companies Work Very Hard to Reduce the Number of Customers

Question 3

Question 3

Multiple Choice

Companies work very hard to reduce the number of customers who don't return.This customer defection is often referred to as:


A) Customer churn
B) Clickstream defection
C) Balking
D) Revenue Exodus

Correct Answer:

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