The Coast Capital Savings Credit Union Branch in Surrey, B

Short Answer

The Coast Capital Savings Credit Union branch in Surrey, B.C., simplified the banking experience of its customers and developed an innovative new service called "You're the Boss Mortgage" which was named the Mortgage of the Year by canadianmortgagetrends.com. This is an example of
statistical product control.
benchmarking.
quality/cost studies.
getting close to the customer.
competitive product analysis.