__________ Occurs When a Company Compares Its Current Performance Against

Short Answer

__________ occurs when a company compares its current performance against its own past performance, while _________ occurs when a company compares its current performance against the performance of its competitors.
Internal productivity; external productivity
Internal benchmarking; external benchmarking
Internal benchmarking; getting close to the customer
Statistical process control; external productivity
Internal quality/cost study; external quality/cost study