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    Business Essentials Study Set 7
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    Exam 12: Understanding Marketing Principles and Developing Products
  5. Question
    When UPS Asked Customers How the Company Could Improve Its
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When UPS Asked Customers How the Company Could Improve Its

Question 212

Question 212

Short Answer

When UPS asked customers how the company could improve its service, UPS was using
video mining.
observation.
experimentation.
focus groups.
surveys.

Correct Answer:

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