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    Exam 12: Understanding Marketing Principles and Developing Products
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    As Bill Enters the Store, He Notices a Shirt That
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As Bill Enters the Store, He Notices a Shirt That

Question 157

Question 157

Short Answer

As Bill enters the store, he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants. He has made a(n) ________ decision.
rational
emotional
illogical
subjective
logical

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