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    Exam 12: Understanding Marketing Principles and Developing Products
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    An Individual's Motivations, Perceptions, Ability to Learn, and Attitudes Are
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An Individual's Motivations, Perceptions, Ability to Learn, and Attitudes Are

Question 115

Question 115

Short Answer

An individual's motivations, perceptions, ability to learn, and attitudes are part of which influence on consumer behaviour?
Personal
Social
Cultural
Past experience
Psychological

Correct Answer:

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