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    Business Essentials Study Set 7
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    Exam 12: Understanding Marketing Principles and Developing Products
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    Diamond Rings, Rolex Watches, Godiva Chocolates, and Rolls Royces Are
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Diamond Rings, Rolex Watches, Godiva Chocolates, and Rolls Royces Are

Question 65

Question 65

Short Answer

Diamond rings, Rolex watches, Godiva chocolates, and Rolls Royces are examples of
a product mix.
convenience goods.
shopping goods.
a product line.
specialty goods.

Correct Answer:

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